西安麻素体育用品有限公司

Shadow滑板店

2015-12-08

MASU

 

MASU 中文名麻素 是英文“Music Alcohol SkateboardSnowboardSurf Undeground”的缩写。

 

MASU不仅仅只是一个诞生于西安的极限运动品牌 它更像是一个大家庭的名字 在这个大家庭里 我们爱音乐 喜欢和兄弟们喝酒 视滑板|滑雪|冲浪 为生命中不可或缺的一部分 选择一种来自街头源于地下的生活方式 这四个词是我们的信仰 也是我们日常生活每一天的真实写照 就像呼吸 喝水和吃饭一样自然

 

从上小学无意中踏上同学的玩具滑板的那一瞬间开始 MASU的创始人陈晓剑并未曾想到自己的这一生都会和这个四轮的长方形木板产生无法割舍的联系 选择以另一种方式将滑板彻底融入自己的生命和血液里那就是以滑板用品生产者和滑板文化传播者的身份 成为滑板生态系统中的最重要的一环 回馈社群

 

2002年开始在以滑板店赞助的形式支持本地滑手 在西安及其周边地区组织滑板赛事并在2010年开设了VICE VERSA酒吧 这么多年来 晓剑的心中一直秉承着同一个理念 滑板是竞技是拼搏 是汗水和意志的结晶 但他更是一种自然生长的文化 一种 友谊第一比赛第二 的理念 一种一旦接触就再也没办法离开的生活方式 MASU希望天下所有爱滑板的人都同属一个有爱的大家庭 仅此而已

 

目前MASU旗下共有两个子品牌 分别为 SHADOW VICE VERSA

 

SHADOW

 

SHADOW成立于2002 目前的产品主要有滑板板面 以及相关配件

 

印第安元素的设计象征着自然奔放的天性 正如踩在滑板上迎风感受速度的惬意与潇洒 与此同时 正如它的中文名字 影子 一样 SHADOW 无时不刻 无处不在

VICE VERSA

 

VICE VERSA成立于2010 目前的产品主要有滑板板面以及服饰

 

以西北狼元素为设计灵感 VICE VERSA象征着西北滑手来自骨子里的野性与活力 西北狼既有着独立自主孑然一身的生存哲学 同时也能够在同伴呼唤的时候迅速回归狼群 这恰恰就是VICE VERSA的中文寓意反之亦然 世界是变化的 流动的 VICE VERSA希望滑手们能够像西北狼一样 有个体行动的技能和勇气也不忘相互扶持身边的兄弟们 时刻铭记着自己从哪里来 到哪里去

 

我们的价值观

 

坚持信念 追求极致

独立自主 相互团结

  

MASU

 

M.A.S.U. Music  Alcohol  SkateboardSnowboardSurf Underground

 

MASU isnt just an extreme sports brand created in Xian, China to the people in the 'know, MASU means big family with a certain lifestyle. To us, a love of (M) music, (A)partying with friends, (S)skateboarding, snowboarding & surfing, all of which considered (U) underground, are an essential part of life and thus the four letters, M.A.S.U. is the motto our way of life is based upon.

 

A young Chen Xiaojian, founder of the M.A.S.U., first stepped on a friend’s skateboard in primary school. Little did he know that that single instance of stepping on an innocuous piece of maple wood attached to four wheels would have such a profound influence and be the driving force in not only of his down time but also as a way of life. As time wore on, skateboarding expanded into a lifestyle, and from that lifestyle, M.A.S.U. was born. The joy of extreme sports is in Chen Xiaojian’s bones and it is this joy that now drives him to give back to the sport.

 

Since 2002, skateboard shop Shadow has provided sponsorship to local skateboarders and organised events in Xi’an and the surrounding areas. By 2010, Vice Versa Bar had been set up, carrying on the tradition of extreme sports through the mantra of M.A.S.U. and raising the profile of extreme sports while always putting camaraderie over competition.

 

Shadow was founded in 2002.  Our product line includes skateboards, longboards, fish boards, and all related hardware and accessories.

 

Our style leans heavily on Native American design elements, as they symbolize natural, unrestrained instincts.  Just as stepping onto a skateboard, feeling the wind in your face, and the satisfaction of speed and motion gives you freedom and ease- the feeling is always there for a us, just like a shadow.

 

 

Vice Versa

 

Vice Versa was founded in 2010.  Our product line includes skateboards, longboards, fish boards, and clothing.

 

The symbolism of the Northwest wolf in China is the inspiration for our product line design for Vice Versa.  The northwest wolf spirit is wild to the bones,  and symbolizes vitality.  The wolf is independently strong, but finds greater strength in his pack.  This is a direct representation of the Vice Versa family- a family of strong, independent people who stand by each other and don't forget their pack.  Always remember where you come from, where you belong, and where you are going.

 

Keep your individuality, never forsake your pack, stay true to your goal, strength in unity.

 

The symbolism of the northwest wolf in China is the inspiration for our product line design for Vice Versa. The spirit of the wolf is wild to the bones, and represents vitality. The wolf is independently strong, but finds greater strength in his pack. This is a direct representation of of the Vice Versa family- a family of strong, independent people who stand by each other don’t forget to support the brothers around you and never forget their pack. Always remember where you come from, where you belong, and where you are going.

 

MASU Principles

 

Have faith in our convictions The sky is the limit

Autonomy through brotherhood