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M · A · S · U

2016-06-01浏览:84

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M · A · S · U

 

MASU 中文名麻素 是英文“Music Alcohol Skateboard|Snowboard|Surf Undeground”的缩写。

 

MASU不仅仅只是一个诞生于西安的极限运动品牌 它更像是一个大家庭的名字 在这个大家庭里 我们爱音乐 喜欢和兄弟们喝酒 视滑板|滑雪|冲浪 为生命中不可或缺的一部分 选择一种来自街头源于地下的生活方式 这四个词是我们的信仰 也是我们日常生活每一天的真实写照 就像呼吸 喝水和吃饭一样自然

 

从上小学无意中踏上同学的玩具滑板的那一瞬间开始 MASU的创始人陈晓剑并未曾想到自己的这一生都会和这个四轮的长方形木板产生无法割舍的联系 选择以另一种方式将滑板彻底融入自己的生命和血液里那就是以滑板用品生产者和滑板文化传播者的身份 成为滑板生态系统中的最重要的一环 回馈社群

 

2002年开始在以滑板店赞助的形式支持本地滑手 在西安及其周边地区组织滑板赛事并在2010年开设了VICE VERSA酒吧 这么多年来 晓剑的心中一直秉承着同一个理念 滑板是竞技是拼搏 是汗水和意志的结晶 但他更是一种自然生长的文化 一种 友谊第一比赛第二 的理念 一种一旦接触就再也没办法离开的生活方式 MASU希望天下所有爱滑板的人都同属一个有爱的大家庭 仅此而已

 

目前MASU旗下共有两个子品牌 分别为 SHADOW 和 VICE VERSA

 

 

M · A · S · U

 

M.A.S.U. Music  Alcohol  Skateboard|Snowboard|Surf | Underground

 

MASU isn’t just an extreme sports brand created in Xi’an, China, to the people in the 'know’, MASU means big family with a certain lifestyle. To us, a love of (M) music, (A)partying with friends, (S)skateboarding, snowboarding & surfing, all of which considered (U) underground, are an essential part of life and thus the four letters, M.A.S.U. is the motto our way of life is based upon.

 

A young Chen Xiaojian, founder of the M.A.S.U., first stepped on a friend’s skateboard in primary school. Little did he know that that single instance of stepping on an innocuous piece of maple wood attached to four wheels would have such a profound influence and be the driving force in not only of his down time but also as a way of life. As time wore on, skateboarding expanded into a lifestyle, and from that lifestyle, M.A.S.U. was born. The joy of extreme sports is in Chen Xiaojian’s bones and it is this joy that now drives him to give back to the sport.

 

Since 2002, skateboard shop Shadow has provided sponsorship to local skateboarders and organised events in Xi’an and the surrounding areas. By 2010, Vice Versa Bar had been set up, carrying on the tradition of extreme sports through the mantra of M.A.S.U. and raising the profile of extreme sports while always putting camaraderie over competition.

 

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